Before the exhibition carefully prepared get twice the result with half the effort effect
As the important measure of corporate branding, exhibition has an irreplaceable role."A good beginning is half done", good preparation before the exhibition is especially important.
The choice of the booth location
Select the appropriate field is an important part of the exhibition plan.Must first consider the population flow, understand the crowd throughout the exhibition venue, moving direction, then in accordance with the selected booth.For example, usually the highest traffic is near the entrance, bathroom, lounge and eating area, and the exhibition hall cylindrical and loading area will block the flow of the crowd.
If your booth located in the competition next door, effectively, the exhibitor will showcase their products better than competitors.If during the show to use hanging signs, elevated, or need high items, such as casing must choose to have a high enough place, avoid the impact of visibility.
Collectivize company or between enterprises can also attend the exhibition, which can grow strong, expand the influence;2 will also can be in the exhibition opening ZhuanGuan, brand.
Exhibition of personnel training
Usually, the exhibition staff will focus on data information for exhibitors, but ignored the real purpose of enterprises exhibitors.Will be manual, gifts, and the sample is put on the table as a visitor automatically take leave, visitors will miss some important information for lack of questioning techniques, the exhibitors can't effectively understand customer and market information, it is not the purpose of the exhibition.
To avoid this problem, we should in training and preparation before the exhibition.In which it is important for staff is happy to talk with strangers, potential customers, understand their needs, and targeted to send prepared corporate brochures or delicate small gifts, to achieve the ultimate goal of marketing.
Booth creativity and decoration
Most of the exhibition to provide exhibitors the ceiling spotlight, or ready to portable lighting system.According to the survey, lighting exhibits recognition can be effectively increased by 30% to 50%.
Additional, choose a few, large display images, in order to create a strong visual effect.Too intense, or too small of the images are not easy to read, and limit the use of promotional text.To place the above picture in the line of sight of the, and the use of bold and strong color, avoid to use easy into the background of neuter color, then make the booth from the distance can be marked to attract people's attention.
Exhibitors in the traditional way on large-scale exhibition venues at the same time, be sure to highlight innovative design to attract the audience, should also be in accordance with the size of the booth to choose the appropriate display products and the products, avoid overcrowding or empty.
Advertising campaign before the exhibition
Advertising in the exhibition plays an important role in the process.Professional exhibition management thought, exhibitors should be three months before the exhibition, at least more than a professional magazine advertisements or news reports, and then send copies of the report to current and potential customers, and add the attached information, remind the customer the product will be displayed in the exhibition, at the same time can also be bonus provided by the organizers of the exhibition, with the exhibition the exhibition VIP card company name and booth number.
At the same time, also can be in the related website dynamic news or do text or image links with their own enterprise web site, for the target object to understand the dynamic information of enterprise and the situation.Exhibitors can not only improve the company and its website profile, or to make an appointment during the fair business negotiations, but also in his own web site published product pictures or subject, and even more detailed product information, to improve the exhibition scene recognition.
